Branding
Why am I so obsessed with YOUR Voice?
I want to tell you a story. It’s not my story, but it kind of still really is my story. Let me explain. In the most intimate ways, this story belongs to someone else; it has been her life and her stubborn brilliance that made these things happen. But! I’ve been walking along beside her life for…
Read MoreTuesday Tips | Free Worksheet | Use this Visual Guide to tell your Brand Story
You’re building your website for your business into a warm and welcoming online home, and you’ve heard that storytelling is the single most powerful way to reach your clients sincerely, and you know that you are a legit expert with an interesting and helpful story to share. Now you just have to figure out how to tell your brand…
Read MoreTuesday Tips | Real Life Storytelling Strategies for Small Business Owners
Nobody told you when you opened your business that you would have to learn how to write effective stories, but good storytelling is the best way for you to connect with your people and communicate your genuine marketing message to them effectively. It’s also a great way for small business owners like you and me to find the…
Read MoreTuesday Tips | Your Business Website Can Be a Welcoming and Effective Online Home
And You Can Write the Copy for it Yourself – Without Pulling Your Hair Out… Or Throwing Down Major Coin for a Professional. Last week, I talked about how we business-kittens have to sit up and face a few hard facts. Here they are again, in case you missed it: You’re not an impostor; nobody’s going to “find…
Read MoreStop Hiding your Expert Badge: Speak up and Claim it now | Tuesday Tips
I know it feels weird to say, “I’m an Expert” But you are. Deal with it. Nobody hands out “Expert” badges when you magically pass the invisible finish line of expert-hood. It just doesn’t happen. So today, you will be earning your Official “With a K: Kickstander Merit Badge for Expertise and Guts in business.”…
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